What The F?
WE ARE MILLENNIALs × STORY TELLERS × LOVERS OF FOOD + MUSIC + FASHION
We weave art + technology together in surprising + compelling ways to deliver premium content for digital, TV + film. We create in hand with talent and brands.
We've been successfully integrating brands with consumers since we launched in 2008 by creating lifetime experiences in the U.S. + Australia by developing emotionally charged, inspiring, innovative entertainment in niche genres.
We are driven by determination, fueled by talent + deliver with a mission.
MR. & MRS. RICE
It all began in Sydney, Australia with two bright eyed and bushy tailed 15 and 16 year old kids. LA, a young model/ actor with an innate ability to inspire belief that any dream, with hard work and passion is possible. And Natasha, a worldly and vibrant girl versed in food and fashion determined to empower others.
They fell in love at first sight, and neither, trials, nor distance could keep their love from growing. LA debuted as the lead for the NBA Playoffs Sprite national ad campaign, Nintendo Wii launch during the Super Bowl and Coca Cola. Natasha attended Parsons School of Design in New York, and graduated from Business Management in Sydney. A few years later, LA proposed at iconic Bondi Beach, of course, she said yes. Two years later in 2008, they moved to Miami, FL and were married barefoot with their toes in the white sand and the Atlantic Ocean on their back. Soon after, they decided to also marry their passions into a company they founded called Foreignity.
Mr. & Mrs. Rice now reside in Los Angeles, CA.
- To provide exceptional, premium entertainment internationally.
- To grow through nurturing and investing in talent by means of niche diversification.
- To aid disadvantaged youth by creating opportunities for growth through building self-esteem, knowledge, confidence and a strong network to build upon. We are building a future where we'll provide educational programs and scholarships.
foreignity (for‘en-ity) noun
+ One who embraces their unique backgrounds and capabilities to stand apart from the masses.
+ One who imparts knowledge and understanding to improve and uplift another who is prepared to persevere.
+ Resilience and finesse.
Integrate brands from content inception to delivery
As featured on the cover of Time Magazine and the Dr. Oz TV show, Australis Barramundi partners with Australian Chef, Natasha Pestano Rice to celebrate an award-winning Australian sustainable sea bass in fresh, clean and simple recipes created to inspire people to come home and eat, live and love well.
Australis was integrated into the storyline of the series to provide seamless positivity and synergy. This stand out, powerful solution allows them to deliver extremely high quality cooking videos.
Unlike traditional advertising, branded entertainment cannot be fast forwarded or Tivo'd out; it is weaved into the fabric of the story as a support character. As CEO of OMD Worldwide said, "14% of consumers trust advertising while 78% trust peer recommendation. That number today has increased to 92% according to Nielson Report.